YF Life Launches e-Application and e-Services Promotion Campaign

Total support for building a greener environment

July 6, 2020

YF Life Insurance International Limited ("YF Life") has announced the launch of a campaign promoting e-Application and e-Services, allowing customers to reap the benefits of faster insurance and policy management services, while playing a valuable role in environmental protection. 

From July 1 to September 30, whenever a customer submits an application for an individual life insurance policy^ via YF Life's SMART application, opts to receive an e-Policy contract only, then successfully downloads the application YFLink service and information platform to manage the policy, he/she will receive a HKD100 supermarket e-coupon as a reward. The reward is available for each eligible new policy and there is no cap on the number of policies which may be submitted. For each newly issued eligible policy, YF Life will donate an extra HKD50 to Friends of the Earth (HK) in support of building a greener environment. 

Ms. Jeanne Sau, Chief Marketing Officer of YF Life, said, “As a technology-enhanced insurer, our relentless innovation and development of flexible insurance solutions with the use of new technologies is again bringing the customer experience to the next level. The launch of our latest e-Application and e-Services promotion campaign doesn't just enable our customers to reap the benefits of a faster, easier insurance experience, it also gives them all the fun of shopping. The paperless insurance application process helps to reduce our annual paper consumption by a hefty 1 million sheets and cuts down on CO2 emissions, which surely generates added value for customers and the Company, as well as for the environment. Our promise to ‘own the future’ is the fuel for our dedication to building a greener environment for the generations to come, and so we will enhance our corporate social responsibility efforts by integrating greener measures into our daily operations." 

YF Life is totally committed to environmental protection. In addition to formulating and implementing environmental protection strategies focusing on energy efficiency and monitoring indoor air quality, the Company has adopted sustainable procurement, using paper from responsibly managed forests. Thanks to its efforts in environmental protection, YF life was awarded the "Green Management Award - Corporate (Large Corporation) – Merit" in the Hong Kong Green Awards 2019 organized by the Green Council. 

YF Life Insurance International Limited is a member of publicly listed Yunfeng Financial Group Limited, whose major shareholders include Yunfeng Financial Holdings Limited and Massachusetts Mutual Life Insurance Company, one of the “Five Largest US Life Insurance Companies”. Leveraging our robust financial background and solid reliability, YF Life is committed to helping customers “own the future” by providing professional and technology-enhanced one-stop risk- and wealth-management consulting services, as well as MPF services.

^Not applicable to investment-linked life insurance policies. 

*Yunfeng Financial Holdings Limited and Massachusetts Mutual Life Insurance Company have an indirect shareholding in Yunfeng Financial Group Limited. The “Five Largest US Life Insurance Companies” is ranked according to the aggregate results of “Insurance: Life, Health (Mutual)” and “Insurance: Life, Health (Stock)” on total revenues for 2019, and based on the FORTUNE 500 as published on May 18, 2020.