YF Life Presents: My Love Andy Lau World Tour．Hong Kong 2020

October 22, 2019

YF Life Insurance International Limited (YF Life) is pleased to announce its title sponsorship of “YF Life Presents: My Love Andy Lau World Tour．Hong Kong 2020”. With a total of 12 shows, the concert is slated for the Hong Kong Coliseum from February 15 to 28, 2020.

In preparation for the long-awaited show, superstar Andy Lau says he will be training like a professional athlete to command the stage and wow his fans with chart-topping favorites and stunning choreography.

Ms. Jeanne Sau, Chief Marketing Officer of YF Life, said, “We are proud to be the title sponsor of this much anticipated music event because we truly appreciate Andy’s hard work and his dedication to reaching beyond boundaries with an innovative mind, all of which has established him as an iconic superstar. At YF Life, we share the same vision and beliefs. We continuously strive for excellence and are committed to providing customers with pioneering and flexible insurance solutions in order to help them reach their life goals, so that they will live up to our brand promise of ‘Own the Future’.”

As the title sponsor of “YF Life Presents: My Love Andy Lau World Tour．Hong Kong 2020”, YF Life will launch a multi-media advertising campaign at prime locations in the city to promote the concert. These include mega outdoor billboards at the Hung Hom Cross-Harbour Tunnel, in Central and Causeway Bay; giant LED display outside Sogo Department Store; and on buses as well as on various online platforms.

YF Life Insurance International Limited is a member of publicly listed Yunfeng Financial Group Limited (HKSE: 376), whose major shareholders include Yunfeng Financial Holdings Limited and MassMutual International LLC. Leveraging our robust financial background and solid reliability, YF Life is committed to helping customers “own the future” by providing professional and technology-enhanced one-stop risk- and wealth-management consulting services, as well as MPF services.